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14.2.12

Google melts Cold, Cold Hearts with Valentine's Day doodle


It's a music video doodle on the Google home page this Valentine's Day. The Valentine's Day Google doodle is in the form of a short animated love story of a boy trying to woo a girl set to Tony Bennett's rendition of Hank Williams' classic blues ballad Cold, Cold Heart.

The default image of the doodle is of the boy holding a Valentine with the Google logo on the background. Clicking on the play icon on the Valentine plays the video. Hovering ove the doodle displays the message, "Happy Valentine's Day! 'Cold, Cold Heart' performed by Tony Bennett courtesy of Columbia Records and Sony/ATV."

The Valentine's Day Google doodle also in a way indicates Google's acceptance of the fact that you cannot google your way into a heart. The boy googles for gifts to impress the girl, but all in vain. Finally he gives up on gifts and googling and finds the love he desires.



This year's Valentine's Day doodle is quite a departure from the simple and straightforward approach Google took in 2011. Last year Google had put up an artwork doodle made in bright primary colours where a heart replaced the first "O" of the Google logo in the doodle inspired by an artwork 'LOVE' by American artist Robert Indiana.



While Google has been putting up fun interactive doodles more frequently, video doodles still remain a rarity. On September 5, 2011 Google honoured Freddie Mercury, one of the greatest rock stars of all times, with a music video doodle on its home page. The doodle on hitting the play button played an animated music video set to Don't Stop Me Now, one of Queen's biggest hits that was written and sung by Freddie Mercury.

The first video that Google put up in place of its logo on its home page was on the occasion of Charlie Chaplin's 122nd birthday. The Google home page had featured a YouTube video starring members of Google Doodle team enacting a Google-themed Chaplinesque scene.

For John Lenon's 70th birthday Google put up a doodle that played a 32 second of Imagine, considered to be Lennon's most popular song. The Google doodle had first gone interactive in May 2010 to celebrate the 30th birthday of the popular Pac-Man game.



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